Compare The Subaru Ascent Vs. Toyota Highlander

Compare the 2024 Subaru Ascent to the 2024 Toyota Highlander

Have you ever noticed that there are a lot of Subaru SUVs on New England roads? Massachusetts drivers trust in the reliability and safety of a Subaru vehicle, and there is no model more perfectly suited for life in the northeast than the 2024 Subaru Ascent. Compared to another popular SUV, the 2024 Toyota Highlander, you can start to see how the Subaru Ascent shines with more standard features and the capability to meet all your needs.

The Subaru Ascent has more to offer than the Toyota Highlander at a lower price point so that you can get a vehicle ready for your family's everyday needs at an affordable price. One of the standout features across the Subaru lineup is symmetrical all-wheel drive (AWD), which gives you superior traction whether driving in wintery conditions or being able to say yes to an off-road excursion. Every Subaru Ascent, regardless of trim level, comes standard with the incredible capabilities and safety that symmetrical AWD brings to your daily drive. The Toyota Highlander offers a similar AWD setup, but you'll have to pay thousands more to add it or upgrade to a more expensive model.

Superior Safety Standards

Subaru Ascent comes with EyeSight® Driver Assist Technology with features like Adaptive Cruise Control, Pre-Collision Braking, and more. The governing body for vehicle safety, the Insurance Institute for Highway Safety (IIHS), has awarded the Subaru Ascent and Toyota Highlander as Top Safety Pick+ winners. However, if you dig deeper, you'll find that the Ascent scores a "Good" or "Superior" in every category, which are the highest marks possible. The Toyota Highlander passed enough measures to earn the Top Safety Pick+, but they missed the mark in two key factors important to overall safety: Headlights and Rear Passenger Safety.

The Toyota Highlander reserves the safest headlights for higher trim levels and fails to prevent the same safety standards to rear passengers to help prevent serious injuries to the head and neck during a collision. When you drive a Subaru Ascent, you can feel confident that every standard from the IIHS has been met or exceeded, which translates to better safety standards for your family at no additional cost.

*2024 model year awards yet to be released. Current awards and scores are based on the 2023 model year.*

More Cargo Space

The Subaru Ascent and the Toyota Highlander are three-row SUVs with excellent cargo space capacity and smart storage solutions to manage clutter. They are great vehicles for long commutes, road trips, and weekend getaways, with comfortable seating for up to eight. If you are using all three rows to seat passengers, the Subaru Ascent takes the lead in cargo space with 17.8 cubic feet compared to the Highlander's 16 cubic feet. With that many people in the vehicle, you'll need all the space you can get.

Advanced Technology and More Standard Features

Tech-savvy drivers around Shrewsbury will be dazzled by the massive 11.6-inch touchscreen that commands the center console in the 2024 Subaru Ascent. The Toyota Highlander falls short with its standard 8-inch touchscreen. Every Ascent comes standard with the tablet-like touchscreen that is easy to use and offers all the connectivity and smartphone integration you need for a modern lifestyle.


The Subaru Ascent has more to offer than the Toyota Highlander, with more capability, higher safety standards, and more standard features. Explore some of the top highlighted features in the 2024 Subaru Ascent:

  • Wireless Apple CarPlay
  • Wireless Android Auto
  • 11.6-inch Touchscreen
  • EyeSight Driver Assistance and Automated Technology
  • X-Mode® Selectable Driving Modes
  • 8.7-inches of Ground Clearance
  • Symmetrical All-Wheel Drive
  • 260-horsepower Direct-Injection Turbocharged Subaru Boxer® Engine with Continuously Variable Transmission (CVT)

Test Drive the 2024 Subaru Ascent at Patrick Subaru

Contact our team at Patrick Subaru to check out the refreshed 2024 Subaru Ascent. This year's models are better than ever, with improved stylish good looks and upgraded technology. Get the details by scheduling a test drive and see for yourself why the Subaru Ascent is a better choice than the Toyota Highlander.

* Prices listed on this website are subject to change and are contingent upon customer qualification. We are not responsible for clerical errors or inaccuracies in pricing or vehicle information. Availability of vehicles is subject to change. Pricing may include incentives that cannot be combined with other offer, including but not limited to saving with dealer acquired financing. Please contact us directly for the most accurate and up-to-date information.

  1. Patrick Subaru

    247 Boston Turnpike
    Shrewsbury, MA 01545

    • Sales: 508-714-7227
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